Area Sales Manager Needed at Sunlight Resources Limited

Sunlight Resources Limited, a food and snack production company based in Mushin, Nigeria, has been delighting consumers for over 16 years. Founded in 2005 as a collaborative venture between father and son, Fun Snax initially introduced their iconic light and fluffy cheeseballs to their hometown of Lagos. The overwhelming success of these cheesy snacks inspired the duo to expand their product range. Through countless hours of experimentation and innovation, Fun Snax successfully launched the beloved potato chips and tangy shrimp crackers that have become staples of the brand.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Locations: Abuja, Lagos, Ogun, Kaduna, Nasarawa, Kogi, Benue, Ibadan – Oyo & Akure – Ondo
Employment Type: Full-time

Responsibilities

• Develop and provide weekly/monthly sales forecasts for your area, in line with the Annual Business Plan (ABP), to the Regional Sales Manager (RSM) and agree on sales and marketing targets for the period with the RSM.
• Allocate weekly/monthly targets to the sales representatives, including overall sales volumes, category mix, product availability, and visibility standards.
• Drive sales in the region through the sales team to ensure that all sales, availability and visibility targets are met.
• Enforce minimum drop volume standards for different categories of customers to eliminate “stock out” situations.
• Conduct extensive market mapping and develop comprehensive route plans, with the SRs, for maximum secondary channel coverage within the assigned region.
• Ensure that sales representatives make a minimum of 25 calls per day in the secondary channel as per agreed route plans. Track actual calls versus calls scheduled and productive calls versus actual calls made. Coach and correct as needed.
• Propose and implement trade promotions and marketing activities and identify channel expansion opportunities.
• Ensure that all trade promotions and marketing activities in your area are aligned to ABP and executed with speed and within budget. Provide feedback on the effectiveness of all such activities to the RSM as per approved reporting format.
• Ensure that all costs incurred are within approved budget. This includes cost of promotions, BTL activities, secondary freight and manpower.
• Monitor and control POS/promotional materials costs through optimum utilization.
• Identify and recruit distributors in your area and ensure healthy ROI for all such primary channel partners by maximizing secondary channel sales in their territories.
• Monitor distributors’ turnover and stocks on a daily and weekly basis to ensure that all our SKUs are available and that the distributors reach their monthly agreed targets.
• Develop and execute action plans in case a distributor falls behind on the monthly target.
• Monitor the distributors’ storage practices and facilities to ensure zero spoilage.
• Develop strong relationships and close collaboration with all distributors in your area to maximize their sales performance and prevent attrition.
• Encourage distributors to invest in delivery infrastructure to drive timely fulfilment of all secondary channel orders.
• Devise and recommend appropriate incentive schemes to assist distributors in developing their delivery infrastructure.
• Any other duties as directed by the RSM/ZSM.

Requirements

• Minimum educational standard:OND/HND/BSC in Business Administration, Sales, Marketing and Accounting.
• Minimum Working Experience: three years and above.
• Experience in Sales of Food & Snacks Products will be an added advantage.
• Must live within close proximity or ready to relocate.
• Must be ready to Travel within the Regions.

Salary
N140,000 – N170,000 Monthly.

Application Closing Date
6th September, 2024.

How to Apply
Interested and qualified candidates should send their CV to: recruitment@srlng.com using the Job Title and Location e.g “ASM Lagos” as the subject of the mail.